Let’s face it, a new iPhone is tempting. It’s a new iPhone! But if you’ve already graduated to a bigger phone, this phone might not be for you.
Who needs a phone this big?
Things have changed. It’s hard to say whether it was just the phones themselves that changed or if it was our own eventual acceptance of them; likely it was both. Overbearingly large phones have reached an elegance in design and level of technical prowess that weren’t there a couple years ago. Case in point: Samsung's Galaxy S7 Edge. "Phablets," with their long-lasting batteries and better cameras, are now widely accepted, while phones with 4.7-inch displays have become the new normal.
That’s why switching to the new iPhone SE, with its 4-inch display, feels so strange, both conceptually and practically. Size does matter for some people. In today’s culture we are imbued with the principle that "bigger" is better, and "thinner" is better, but "smaller" might not be.