Caryn Elaine Johnson better known as Whoopi Goldberg is in the news big time! The comedian and host of The View announced her own official medical marijuana business, which is a joint partnership with award-winning edibles maker Maya Elisabeth.
Whoopi Goldberg is lending her name and financial backing to a new line of medical marijuana products designed specifically for women.
Goldberg, who has been public about her own marijuana use, is one of a handful of Hollywood celebrities jumping into the marijuana marketplace. Bob Marley’s family has partnered with a cannabis company to produce Marley Natural products, and Snoop Dogg backs Leafs by Snoop. Goldberg said her “Whoopi & Maya” company received financial backing from three friends and family members, and she will serve as chairwoman.
“I want to go nice and slow with this. I don’t want this to be a joke to people. It’s not a joke to women,” Goldberg told USA TODAY.
The company she's co-founded offers four products: a balm, a tincture, sipping chocolate, and a bath soak. All are infused with marijuana and aim to reduce the pain and cramps from periods. Pricing has not yet been set.
The products sold under the "Whoopi & Maya brand" will be available only in California to people with their medical marijuana cards, and they'll be on shelves in the next several weeks in at least five marijuana dispensaries around the state.
Because marijuana remains illegal at the federal level, the product today is unavailable elsewhere.
The marijuana industry is one of the country’s fastest growing industries, increasing annually by 31%, with a national market worth $5.7 billion, say the two research firms.Goldberg said that at her age, 60, she's willing to take the risk of violating federal law because she believes so strongly in the company's mission.
Another interest of the two women is in breaking what some are calling the "grass-ceiling" in the semi-legal cannabis industry, which has seen limited participation of minorities and women in leadership roles.
entering one of the world’s largest marijuana marketplaces, with California producing $2.7 billion in sales last year, according to the cannabis-focused data firms New Frontier and ArcView Market Research.
California voters this fall are widely expected to pass a ballot measure legalizing recreational marijuana. In many cases, medical and recreational products are identical; the only difference is whether a user needs a doctor’s recommendation.
California lawmakers this summer approved series of measures formalizing the state’s medical marijuana system. Those measures lay the groundwork for a legal recreational system, and could potentially give anyone offering medical marijuana products a leg up in selling recreational products if they’re legalized this fall.
So if you are a lover of ganja products, find a way to get your own copy...and don't ask me for the names of shops or online malls where you can get one, I see ganja only in the mouth of Agbero boys!